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Zap Africa Rebrands to Strengthen Non-Custodial Crypto Access in Mobile-First African Markets

Zap Africa Rebrands to Strengthen Non-Custodial Crypto Access in Mobile-First African Markets

Author:

Global Cryptocurrency

Published:

2025-10-14 07:26:02

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BTCCSquare news:

Zap Africa's 2025 rebranding of its Zap Exchange platform marks a strategic pivot toward mainstream adoption of non-custodial crypto services. The Lagos-based startup, co-founded by Tobi Asu-Johnson and Moore Dagogo-Hart, addresses Africa's trifecta of crypto challenges: post-collapse distrust of custodial exchanges, mobile-native user behavior, and evolving regulatory frameworks.

The redesign transcends aesthetic changes, repackaging technical complexities into familiar interfaces for users reliant on mobile banking. With tens of thousands of active traders, Zap's growth reflects Africa's accelerating crypto adoption—particularly for phone-based, fiat-to-crypto gateways that bypass traditional exchange models.

By:

Kenya Parliament Approves Landmark Crypto Regulation Bill

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